Monetization

Step 1: What are you Selling?

Every top grossing free to play game primarily sells the means to progress.

You must define the core progress for your game. What do you see players building over a long period of time?

Step 2: How long will it last?

If what you’re selling won’t last, you won’t be successful.

Look at your base gameplay — do the stats scale?

2 basic tools you can use to evaluate your scalability:

a. Model your Progression

that’s how long your system should last.

b. Test your Beginning Game, Mid Game, and End Game

Step 3: Why do I care?

Making virtual items valuable is not easy, but thus far most free to play games have focused on 2 ways to do this:

a. Visual Progress & Tease Long Term Vision

#1 The Saga Map

#2 Base Expansion & Building Progress in Clash of Clans

#3 Characters in Star Wars Galaxy of Heroes

b. Social Pressure

From: https://mobilefreetoplay.com/mobile-monetization-101-the-first-steps/#step-1-what-are-you-selling