Live ops

Live Ops can take a great game and allow it to thrive for decades.

It’s about building up an effective toolset so that product managers can keep a game feeling “fresh” with as minimal effort as possible, and about ensuring that the game’s core systems are flexible enough so that years of additional content won’t break the core.

Live Ops can be broken down into 5 key areas:

1. Content Delivery (New cosmetic item)

2. Offers (Feature items/ Bundled items / Discounted items / Come back offers)& Promotions (Local notification / Social media messaging / Message-of-the-day / In-game mail / Teasing )

3. Events (Fun / Monetization / Content / Marketing / Tactical)

4. Community Management

5. Continual Product Improvements

Also, ask yourself:

Will your economy sustain all the extra currency coming in from promotions?

Are the rewards from your events important enough to a player’s core progression that they will be willing to engage & pay for it?

Can your base mechanic be changed in multiple ways, add new mechanics on top of it in order to sustain new content and new events for years?

Variety is key — to minimize burnout or decreasing impact of promotions and events its about ensuring you have enough variety in them.

From: https://mobilefreetoplay.com/bible/mobile-live-operations-best-practices/

From: https://www.slideshare.net/gwertzman/effective-liveops-strategies